Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations.
What you will learn
You will develop the ability to see an organization from a customer’s, or client’s, perspective. This is an incredibly important capability for any organization to possess, and one that can result in a strategic advantage. As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. Your electives allow you to develop specialized knowledge, including advertising and marketing communications, social cause marketing, branding strategies, retail analysis, marketing and pop culture, and international marketing.
A first-year schedule sample
All first year commerce students will take a common set of classes before entering a specialization, such as marketing, in their second year.
|COMM 100.3||Business Communication I|
|COMM 101.3||Introduction to Business|
|ECON 111.3||Introduction to Microeconomics|
|COMM 119.3||Skills for Academic Success|
|INDG 107.3*||Introduction to Canadian Indigenous Studies|
|COMM 104.3||Business Statistics 1|
|COMM 105.3||Introduction to Organizational Behaviour|
|MATH 121.3||Mathematical Analysis for Business and Economics|
|ECON 114.3||Introduction to Macroeconomics|
|PSY 120.3*||Biological and Cognitive Bases of Psychology|
* These are elective courses. You'll have a number of courses to choose between.
The Course and Program Catalogue has the complete and official listing of required classes and their descriptions for this program.
Here are just a few of the classes you might take while you complete this degree:
COMM 204: Introduction to Marketing
Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.
COMM 352: Marketing Strategy
Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis.
COMM 458: Branding
This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations.
Students from around the world choose to study at the Edwards School of Business because we offer hands-on experiential learning in every area of study. You go beyond analyzing cases and into communities, graduating with legitimate consulting experience on your résumé.
Our four year B.Comm. degree helps students develop the critical thinking, problem solving, communication and teamwork skills that employers demand. In 2018, 89.9% of graduates were employed in their field and only 10.1% were still looking for a job within six months of graduation.
At Edwards, we have a dedicated student advisory team which means you can book an appointment to see an advisor within a day (using our online booking system). We also offer same day drop-in service for quick questions.
Our young, vibrant faculty consistently earn prestigious teaching awards, attesting to their investment in your learning.
A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.
Marketing graduates may continue their professional development with careers in the following areas:
- advertising and public relations
- direct and event marketing
- brand/product management
- sales management
- marketing research
|Canadian students||International students|
Tuition will vary depending on the type and number of classes you take in a year. This estimate reflects a typical amount you could expect to pay in your first year if you enroll in a full course load, the maximum number of courses allowed (2019-2020 Canadian dollar rates).
Fees are used to fund specific student benefits, including health, vision and dental coverage, a bus pass, recreational programs and fitness centre access.
The cost of books and supplies varies widely depending on the courses you choose. It is recommended that you budget between $1,000-$2,000 per year.
Bachelor of Commerce
The Bachelor of Commerce (B.Comm.) degree is a four year program offered by the University of Saskatchewan's Edwards School of Business.
All undergraduate students admitted to the Edwards School of Business are required to complete a common first-year of studies. In January of your second year, you'll apply to a specialization in Accounting, Finance, Human Resources, Management, Marketing or Operations Management.
While you complete your Bachelor degree, you can also enhance your experience with the following options:
The school has a dedicated centre for career-related support. Edwards Career Services offers workshops on resumé writing and interview skills, and also administers the Edwards Co-operative Education Option.
The co-op option is an opportunity for third-year business students to participate in an eight-month paid work term and gain practical experience in their field of study.
Edwards students have an opportunity to pursue studies around the world. Taking university classes in another country will broaden your horizons, enrich your university experience and open your employment opportunities globally.
Edwards School of Business have study agreements with a number of universities (in Austria, Australia, France, Sweden, Thailand and many other locations) where you can study a pre-approved set of classes and credit will transfer back to the B.Comm. degree program.
Today is the right time to develop a global mindset and show employers you have the skills to work in international business. Canadian companies are expanding their footprints around the world, growing and leveraging global relationships and using global supply chains to gain advantage. Saskatchewan exports are at over $35 billion annually, making the Edwards School of Business a prime location to study global business and prepare for an exciting career.
There are two global business credentials that B.Comm. students can pursue - the Global Business Stream (GBS) and/or the Advanced Global Business Stream (GBSA). Both require you to take specific classes that relate to International business as well as attend Going Global Workshops.
The University of Saskatchewan offers multiple second degree programs that allow you to earn two degrees in a shorter time frame than if you took each individually. Along with a Bachelor of Commerce, you could also earn a:
- Juris Doctor (Law degree)
- Bachelor of Science in Agriculture
- Bachelor of Arts
- Bachelor of Science
Speak with an academic advisor if you are interested in this option.
Admission requirements and deadlines
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