Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations.
What you will learn
As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective.
Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing.
A first-year schedule sample
All first year commerce students will take a common set of classes before entering a specialization, such as marketing, in their second year.
|COMM 100.3||Business Communication I|
|COMM 101.3||Introduction to Business|
|COMM 104.3||Foundations of Business Statistics|
|COMM 105.3||Introduction to Organizational Behaviour|
|MATH 121.3||Mathematical Analysis for Business and Economics|
|COMM 204.3||Introduction to Marketing|
|COMM 211.3||Human Resource Management|
|COMM 229.3||Personal Financial Management|
|English Writing Requirement|
|100 level non-COMM Elective|
* These are elective courses. You'll have a number of courses to choose between.
The Course and Program Catalogue has the complete and official listing of required classes and their descriptions for this program.
Here are just a few of the classes you might take while you complete this degree:
COMM 204: Introduction to Marketing
Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.
COMM 352: Marketing Strategy
Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis.
COMM 458: Branding
This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations.
Students from around the world choose to study at the Edwards School of Business because we offer hands-on experiential learning in every area of study. You go beyond analyzing cases and into communities, graduating with legitimate consulting experience on your résumé.
Our four year B.Comm. degree helps students develop the critical thinking, problem solving, communication and teamwork skills that employers demand.
At Edwards, we have a dedicated academic and career services student advisory team which means you can book an appointment to see an advisor within a day (using our online booking system).
Our young, vibrant faculty consistently earn prestigious teaching awards, attesting to their investment in your learning.
A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.
Marketing graduates may continue their professional development with the following careers:
- advertising and public relations
- direct and event marketing
- brand/product management
- sales management
- marketing research
- content marketing and communications
|Canadian students||International students|
Tuition will vary depending on the type and number of classes you take in a year. This estimate reflects a typical amount you could expect to pay in your first year if you enroll in a full course load, the maximum number of courses allowed (2021-2022 Canadian dollar rates).
Fees are used to fund specific student benefits, including health, vision and dental coverage, a bus pass, recreational programs and fitness centre access.
The cost of books and supplies varies widely depending on the courses you choose. It is recommended that you budget between $1,500-$2,500 per year.
Bachelor of Commerce
The Bachelor of Commerce (B.Comm.) degree is a four year program offered by the University of Saskatchewan's Edwards School of Business.
All undergraduate students admitted to the Edwards School of Business are required to complete a common first-year of studies. In January of your second year, you'll apply to a specialization in Accounting, Finance, Human Resources, Management, Marketing or Supply Chain Management.
While you complete your Bachelor degree, you can also enhance your experience with the following options:
Edwards Career Services, in the Edwards School of Business, provides career-related services to all our business students. We are responsible for the co-operative education program for 3rd year undergraduates and an MBA Internship Program for MBA students. Our office also partners with the main campus career centre to provide services and interview space to our business students and the employers recruiting them.
The co-op option is an opportunity for third-year business students to participate in an eight-month paid work term and gain practical experience in their field of study.
Edwards students have an opportunity to pursue studies around the world. Taking university classes in another country will broaden your horizons, enrich your university experience and open your employment opportunities globally.
Edwards School of Business have study agreements with a number of universities (in Austria, Australia, France, Sweden, Thailand and many other locations) where you can study a pre-approved set of classes and credit will transfer back to the B.Comm. degree program.
The University of Saskatchewan offers multiple second degree programs that allow you to earn two degrees in a shorter time frame than if you took each individually. Along with a Bachelor of Commerce, you could also earn a:
- Juris Doctor (Law degree)
- Bachelor of Science in Agriculture
- Bachelor of Arts
- Bachelor of Science
Speak with an academic advisor if you are interested in this option.
Admission requirements and deadlines
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